Played an integral role in rebooting the Ssips LATAM line of 59oz premium drinks which provided consumers with easy-to- read product descriptions with playful enticing flavor cues for an easy read on shelf and more contemporary appeal Headed the successful launch of the Tree Ripe Grove Select Drinks in conjunction with the director of packaging, R&D, and multiple print vendors which gained rave reviews and supported seamless brand elevation, thus enabling Tree Ripe to stand out among category brands for buying intent Made significant contributions in reimagining a line of seven national drink products as well as in converting branding and messaging into organic line, and simultaneously generating a second product brand launch in a new categoryĪcted as liaison among illustrators, print vendors, and R&D partners responsible for finalizing and releasing the line to Wegmans in a span of six weeksĬompleted the reconstruction of the brand image for Schnucks line of 22 private label yogurts, including single cups, variety packs, and quarts that introduced a dynamic and refreshing new look for the brand Art direct stylists, models and photographers for onsite lifestyle and beauty shoots as needed Manage the flow of print production process with multiple vendors, ensuring quality results across multiple disciplines while overseeing a small staff of freelance designersĬontribute key insights in enhancing production lead times by maintaining an open line of communication with print and plastic suppliers. Offer innovative design and production services to a wide-range of clienteleĬollaboratively worked with marketing managers and VP of sales to create packaging, advertising, and web materials with consistent and compelling brand message Worked closely with the senior design manager of the Chapstick in establishing a unified Holiday Chapstick Base and total hydration platform to launch the beauty and health categories simultaneously for the first timeĮarned unanimous buy-ins by researching and developing innovative concepts for the outer packaging and overall design Gained substantial savings amounting to estimated $500K throughout four sites by creating a new business for the In-House Team Succeeded in developing various cohesive environmental graphics and site logos for various global Pfizer sites which unified the brand and created a pleasant brand environment per locations Spearheaded facelift design for the Dimetapp Canada brand which led to exceptional design with concisely depicted usage and improved core consumer engagement enabling the brand to compete among competitive brands in the category Significantly boosted sales by 7% on shelf by leading the design update efforts on the Robitussin Canada brand Keep abreast of trends in design as well as emerging technologies to continuously achieve excellenceĬreated a conceptual line of Centrum products complete sub-brand name and overall design concept visual along with line extension for online distribution which generated buy-in by the Consumer Brand Team Work closely with design managers and outside vendors to control costs and ensure quality results Pfizer Consumer Healthcare Madison, NJ ĭevelop packaging, direct mail pieces, trade show items, environmental graphics, In-house materials, corporate design, web banners, and web design materials with consistent brand messaging Strategic planner and concept-to-execution driver known for unparalleled work ethic in ensuring organizational efficiency, driving continuous process improvements, and attaining bottom-line results.Īdept at multitasking within fast-paced and dynamic environments as well as accomplishing complex projects and tasks within timeframe and budget constraints.Įquipped with exceptional communication and interpersonal aptitudes essential in establishing long-term relationships with colleagues and professionals of all levels. ![]() Expert at leading, training, and mentoring top-performing teams and individuals to enhance productivity and obtain set-forth goals and objectives. ![]() Job Level: Management (Manager, Director)Īccomplished, highly creative, and results-driven professional with broad-based experience in designing innovative and engaging promotional materials and marketing tools within the consumer product industry.Īrmed with in-depth knowledge of print and digital media, resource allocation, and production planning. ![]() Senior Graphic Designer | Design Manager | Art Director Resume My Spider Scam Awareness Contacting Us F. Senior Graphic Designer | Design Manager | Art Director - Advertising
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